INOX at Riverside Mall was one of the first premium multiplexes to change the movie-going culture in Lucknow. It offers a cozy and comfortable viewing experience with multiple screens showing a variety of regional, Hindi, and English films. The theater is well-regarded for its efficient ticket booking system and well-managed crowd control. It also features Insignia, INOX’s signature luxury brand, which provides a plush lounge and a dedicated fine-dining menu served inside the hall. Its proximity to the Gomti Riverfront makes it a great spot for an evening out.