This mall is known for its “boutique” feel and upscale crowd, offering a sophisticated and less crowded shopping environment. It features a unique mix of fashion and lifestyle brands like Lifestyle, Max, and Marks & Spencer. One Awadh Center is highly popular for its Cinepolis multiplex, which is one of the best in the city for sound and picture quality. The mall also hosts various cultural events, workshops, and festive pop-ups in its central courtyard. Its modern, sleek design and wide variety of cafes make it a preferred hangout spot for the youth and working professionals of Gomti Nagar.